I’ve given this a think, since reading the news this morning that Twilight on Blu-ray would be available exclusively at Best Buy and Target from March 21st until May 5. I’ve got to tell you, it doesn’t make a whole heck of a lot of sense to me. The news broke over at Video Business with the announcement that Summit Home Entertainment would be focusing on selling the 2 disc Special Edition DVD, keeping the Blu-ray for exclusive sale and rental and the single DVD for the rental market. Steve Nickerson, president of the company seems to think that the best way to sell the film is to focus in on where and how it’s young female fan group consume media – DVD and downloads.
“This is an unprecedented place, where you have the size of the [Twilight] box office versus this targeted audience,” said Nickerson.
Is this a battle? How does limiting availability help anyone? Sure, the majority of Blu-ray buyers are statistically male, according to recent NPD Group surveys but how is ostracizing any part of a fan base good for business? I’ve had a passing interest in picking this up but seeing as how I live nowhere near a Best Buy (we don’t even have Target up here in the great white north) and I’m sure my enthusiasm won’t stretch into May (yes, I’m fickle) I can safely say that Summit has sacrificed one potential sale right here. I’ve got to imagine I’m not the only one…
Announced extras for this release include:
- Audio Commentary by director Catherine Hardwicke, and stars Robert Pattinson and Kristen Stewart
- 5 Extended Scenes with introductions by the director
- 5 Deleted Scenes with introductions by the director
- 3 Music Videos from Muse, Paramore and Linkin Park
- “The Adventure Begins: The Journey from Page to Screen” — A seven-part documentary
- Comic-Con Phenomenon featurette
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Teenage Vamp-land: Twilight hits Blu-ray Disc on March 21st
The box-office smash hit, Twilight, adapted from Stephenie Meyer‘s book of the same name hits Blu-ray disc on March 21st (that’s right, a Saturday!) courtesy of Summit Entertainment. No details of the Blu-ray release have been announced yet but the 2-disc Special Edition DVD will feature an audio commentary with director Catherine Hardwicke and stars Robert Pattinson and Kristen Stewart, 5 extended scenes with director introductions, 5 deleted scenes with introductions, the 7-part The Adventure Begins: The Journey from Page to Screen documentary, the Comic-Con Phenomenon featurette, 3 music videos (featuring Muse, Paramore and Linkin Park) and more TBA.
Speaking at a press conference in November, Hardwicke addressed her hopes and plans for the Blu-ray release,
“I’ve seen the sparkle scene on Blu-ray, and it looks really great. I was worried how that would translate.”
“We are looking into to going back to ILM and pushing that scene a little further for the Blu-ray disc. We have about a dozen deleted or extended scenes to put on the DVD, and I made a couple crazy montages of all the times the vampires kiss or attack someone and of all the human hijinx, and I’ve done a visual remix of the movie for the DVD also.”